ABOUT
Unlocking Financial Clarity & Brand Messaging
Every budget tells a story.
A story of a company's values, its mission, & its vision.
As a Fractional Director of Finance, I work on a consulting basis, helping small businesses and non-profits refine their messaging, across their numbers, their brand, and their grant applications and sales pages, and their newsletters and social media.
As a seasoned Director of Finance and a long-time independent filmmaker, I have offer a blend of financial expertise and creative insight to help businesses thrive.
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I have worked with small businesses and non-profits for over 20 years. I've worn many hats, grown a multitude of skills, and love implementing strategy where its needed most.
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I've been a freelance bookkeeper & finance manager for 15 years, and a Director of Finance for the past 5 years.
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I've been through multiple strategic planning sessions in non-profits, working through language and brand, defining a unique selling proposition and a target audience, analyzing the fundraising landscape and reviewing the risks and challenges.
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I've run my own life & business coaching business. I'm trained in various self development and leadership development modalities, and I also understand what it is to launch a small start up, to refine your marketing, reach your people and turn them into clients.
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I'm also a writer and filmmaker, steeped in design, composition, and colors. And I've built a seasoned ear for story telling, and the power of narratives to drive connection and change.
Whether you need solid financial management, a captivating website, or a comprehensive brand strategy, I bring a well-rounded approach to your organization’s success.
With a keen eye for detail and a deep understanding of business operations, I work with you to align your financial goals with your brand's vision, ensuring a seamless experience that drives growth and leaves a lasting impact.
I am dedicated to supporting small non-profits and locally owned businesses in managing their financial resources effectively. With a passion for finance and a commitment to making a positive impact, I bring a unique perspective to financial management.
Johna Hoey,
Peace is Loud
I've had the pleasure to work with Samantha over the past seven years. Not only has she been a constant source of unwavering support through many organizational transitions -- always responsive, detail-oriented and ensuring all decisions were carefully and intentionally thought through and answered -- but she has always done so with a people-first approach. In addition to her firm grasp on all things financial, from bookkeeping to CFO-level analysis and support, she is an expert communicator, always taking the extra step to explain numbers to those of us that are not as numbers oriented, and always does so with a laugh. I cannot recommend this human more!"
SADIE CRUSADE,
URO
Sam quickly becomes an indispensable member of the team, bringing her vision and unique skillset to take on even the most daunting of challenges. A rare blend of financial savvy, writing and creative design skills, Sam has a keen eye for detail and consistently goes above and beyond to bring a diverse array of projects to life. Sam is warm, supportive and encouraging, a joy to work with!
Jason,
NY Law
The Finger Lakes Re-Entry Summit was the best summit I've ever attended. The breakout sessions were energizing, allowing people from across organizations to meet, connect, and brainstorm together. The presentations from experts in various fields were so informative and inspriring. The morning ice breakers were fun, and made for easy conversations as the day went on. The pacing of presenters and breakout sessions were well-planned, keeping the audience engaged throughout. I look forward to attending the next one!